Paris Runways Prove Gender Fluidity Is Mainstream

Paris Men's Fashion Week has officially made gender-fluid fashion a mainstream industry standard, featuring women modeling menswear and male models wearing sheer blouses and pearls. This cultural shift exists in sharp tension with a rising tide of anti-trans legislation and toxic online masculinity, revealing a luxury industry that is both reflecting youth culture and capitalizing on a profitable aesthetic.

How Paris Men's Fashion Week Redefined the Runway

During the recent Paris Men's Fashion Week, women were everywhere. They walked the coed runways at Amiri and Ami. At Vetements, women modeled many of the menswear looks, and Sharon Stone closed the show in thigh-high boots. This gender blur was not happening on the margins. It was built into a multibillion-dollar luxury industry showing what it thinks men will want next.

The shift has also taken over menswear advertising. In 2023, a pregnant Rihanna became the face of Pharrell Williams' first Louis Vuitton men's campaign, appearing on a giant Paris billboard with her baby bump exposed and arms full of Vuitton bags. At Dior, Jonathan Anderson, the first designer to oversee both men's and women's lines, sent models down the runway wearing pearls, pink, and sheer blouses with soft bows. Anderson told reporters the collection was about how he